Hyundai continues to confirm its position as one of the most important players in the Czech automotive market. It closed 2024 with a slight increase in registrations, which indicates the growing popularity of the brand among Czech drivers and corporate customers. Production at the Nošovice plant guarantees not only the trust of domestic buyers, but also a quality base for the modernization and innovation of the model portfolio. In 2025, Hyundai plans to launch major innovations, especially in the field of electromobility. From the smallest city electric car Inster to the flagship Ioniq 9, which surpasses the competition in terms of size and technology. The brand is also renewing its traditional models with improved engines and modernized design, thus maintaining its position alongside established rivals such as Škoda, Volkswagen, Toyota, Peugeot, Ford, Renault, Mazda, Kia and Opel.
Electromobility is one of the main trends in the automotive industry today, and Hyundai is intensively focusing on this area in the Czech market. In 2025, customers will have the opportunity to purchase a small and affordable electric car Hyundai Inster, which, with its dimensions and range, will appeal primarily to city drivers and those looking for a compact but practical car. The model is available in variants with 42 kWh and 49 kWh batteries, with this more capacious battery enabling a range of up to around 370 kilometers. For more demanding customers, the stylish Cross version is intended, which in the offer catalog is around 800,000 CZK, which is a competitive price in the small electric car segment.
Other major innovations include the modernization of the popular SUV Ioniq 5. The new version has a sportier look, especially thanks to a revised front bumper, and its range has been extended. The basic variant bucks the trend by increasing the battery to 63 kWh, which increases the WLTP range to 440 km, while the more powerful variant with an 84 kWh battery has a range of up to 570 km. This brings customers a practical and environmentally friendly car for longer journeys, capable of competing with other electric cars from popular brands such as Kia or Škoda.
The flagship model of Hyundai’s electric offer will be the Ioniq 9, which will be introduced in the second half of 2025. The car will offer not only three rows of seats for a spacious interior, but also a huge battery with a capacity exceeding 110 kWh, which will allow a range of up to 620 km on a single charge. The basic model with 220 hp drives the rear wheels, but a more powerful version and an all-wheel drive variant will also be available. The Ioniq 9 clearly shows the direction Hyundai is heading – it offers a prestigious, technologically advanced electric car that competes with models from Peugeot and Toyota, for example.
Production at the Hyundai Motor Manufacturing Czech plant in Nošovice is key for the brand. The best-selling model is traditionally the i30, which remains at the top of the Czech market with 8,744 registrations in 2024. This model is not only the seventh best-selling car in our country, but also represents the most attractive choice for private customers. In the private segment, the i30 managed to record over 2,700 registrations, which indicates high confidence and satisfaction of drivers.
In parallel with the i30, the strong position of the sporty SUV Tucson remains, which has received 5,762 registrations on the Czech market and is the ninth most popular car ever. In addition to the standard versions, a special limited edition model “20 Years” was also launched for 2024, which proudly celebrates the twenty-year tradition of this model on the market. The modernization of these cars has brought not only a refreshing design, but also an increase in comfort and safety features, which Hyundai considers to be among its main competitive advantages over brands such as Volkswagen or Ford.
For those interested in smaller models, the i20, Bayon and Konaare also available, which together have registered over 4,400 cars. The combination of proven technologies and affordable prices allows these models to continue their successful tradition, even in competition with strong European and Asian brands.
The significant interest in the combustion versions of the i30 model is also evidenced by the prepared offer of new engines, especially petrol ones, which will allow for fuller use of the luggage compartment without the limitations caused by the batteries of the mild-hybrid versions. Despite the growing pressure on electric vehicles, the traditional drive segment remains an important part of Hyundai’s offer on the Czech market, providing a wide range of options for different types of customers.
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Analysis of sales data shows that Hyundai has maintained its strong position as the second strongest brand on the Czech market with a market share of 8.77% in 2024. A total of 20,309 cars were registered, which is a turnover of 1.2% higher than in the previous year. In the private user segment, Hyundai even achieved a market share of 12.7% with 7,363 newly registered cars. These indicators confirm that the brand has become an integral part of the Czech automotive ecosystem and its presence brings competitive pressure to manufacturers such as Škoda, Volkswagen or Mazda. The most popular models among private customers are the i30 and Tucson – i30 with 2,752 and Tucson with 2,292 registrations. These results demonstrate the constant interest in proven models, which have also been modernized in recent years to meet even more demanding requirements for comfort and technology. Competition in this area is strong, with brands such as Peugeot and Renault also trying to offer a wide range of vehicles for private customers.
Hyundai thus maintains not only its market position, but also strong customer relationships, which are based on the well-known combination of quality, technological progress and affordable prices. This is also confirmed by the interest in electric cars and traditional models, which balance the offer to suit different groups of motorists.
Modernization of showrooms and expansion of Hyundai’s offer in the Czech Republic
The current trend shows how strong the influence of new vehicles on customer attitudes and decisions is. The showrooms will be more focused on presenting electric cars and plug-in hybrids, which are increasingly becoming an integral part of Hyundai’s offering. Customers will also find the opportunity to compare models from brands such as Kia, Škoda and other competitors in the Czech market. Expanding the range with new products such as the Ioniq 6 N or the facelifted i30 also requires new approaches to presentation and sales.
Given the brand’s ambitions to strengthen its share in the eco-car segments while maintaining a strong position in classic categories, the modernization of the showrooms is a strategic investment. For interested parties, there is also a practical side: easier access to service and financing information, which are now an essential part of the customer experience.
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In addition to electronics and modern hybrid drives, Hyundai does not forget about pioneering technologies such as hydrogen fuel cell cars. The latest generation of the Nexo model will also be on sale in the Czech Republic in 2025, which, thanks to its hydrogen drive, offers a long range and a more environmentally friendly alternative compared to conventional and electric cars. Supporting alternative fuels is part of the brand’s broader strategy, which aims to gradually decarbonize the vehicle fleet and meet strict environmental standards. At the same time, it is expanding its range of combustion engines, for example in the i30 model, to satisfy all customers who cannot or do not want to fully switch to electric power.Innovations are also the result of close cooperation with other brands of the Hyundai group, such as Kia, which allows sharing of advanced technologies and optimizing the development of new models. This approach brings new opportunities for the Czech market, where electric cars and ecological cars are increasingly popular topics.
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